This weekend's blogger discussion post is about being eclectic and it's effect on your traffic.
Being a marketer, I've been studying the mechanisms of generating blog traffic both through customer loyalty and brand recognition. Blogging seems to follow a pretty standard model. There haven't been many surprises and I'm learning what generates traffic.
Since each blog has a unique voice, I'm beginning to wonder if my own voice will significantly limit my traffic. Everyone's does, of course. Dallas Cowboy fanatics won't be visiting Angel any time soon and people fixated on horseback riding probably won't be going over to the Jake Silver Show. As wonderful as she is, Bonnie Underfoot won't get a sudden burst of traffic from the UFO crowd.
My blog is turning into a lot of fairly pointed political humor, such as the thrashing I gave the Europeans in Appeasement by Example, animal posts such as the Jacob Action Photos and my posts on the value of kindness like the one about Ferrari.
The question is this: how much will opposing posts cancel each other out? If I start advertising to the evangelical community about stories of kindness, will they get turned off when they read that I've called the French a bunch of bedwetting creeps?
Come to think of it, isn't it kind of hypocritical to rip the Danes and then strike a Gandhi pose and utter platitudes on cooperation and kindness? Hmmm.
I admit to being a newbie. I'm fascinated by the sociological and marketing aspects of blogging. I would be very grateful for a discussion in the comments section. If the discussion turns into an analysis of someone else's blog, that's great, too. It's the act of doing business case analysis that teaches you about the case you care about.
And fer cryin' out loud, don't think there's any magic to this analysis and not comment because you don't think you've got anything valuable to say. Marketing is all about what everyone thinks, not just the snobs with the degrees.