Wednesday, August 30, 2006

People Unclear on the Concept, Marketing Division

Today's Wall Street Journal has an analysis of YouTube video creation and consumption habits. Buried in the article is this tidbit.

Marc Pearson, 24, who, as pearson101, records backyard wrestling matches: enthusiastic but low-budget versions of the fake-real matches you see on cable. Because his hometown of Stoke-on-Trent, England, is short on wrestlers, Mr. Pearson uses YouTube to attract opponents. "We used to have a lot of wrestlers around here, but not anymore, on account of all the injuries," he explains.
Marc, you might attract more blokes if you weren't tearing their ligaments and rupturing their tendons. Just a suggestion.

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