Today’s World of Good post is a deviation from what we’ve done in the past. This time we focus on how good deeds can make you rich and how hostility makes you poor.
Walt Disney Corporation has an annual gross income of 31 billion dollars. A large portion of that comes from their theme parks. One of the biggest reasons Disney theme parks are so successful is that they have made acts of kindness and good deeds an integral part of their corporate culture.
Is anyone still reading this? Any time some blogger goes on about “corporate culture” it’s a good bet that at least half the readers have clicked away. :-)
Disney is determined to make money. They make money when you come to visit Disneyworld. One of the biggest reasons you go back to Disneyworld for more visits is that the employees are nice people. They keep the park clean. They give you directions with a smile. They go out of their way to make your visit fun.
These nice people are helping make $31,000,000,000 per year for Disney. Kindness pays.
Quality Digest Magazine has an article describing this. Kotler and Armstrong’s classic text Principles of Marketing describes Disney’s approach as well.
The real Disney magic lies in the company’s obsessive dedication to “make people happy”…The company orients all of its people – from the executive in the corner office to the monorail driver to the ticket seller at the gate – around the customer’s experience…The job of each cast member (Disney shorthand for employee) is to enthusiastically serve Disney’s “guests”…They are taught to be enthusiastic, helpful and always friendly. They learn to do good deeds, such as volunteering to take pictures of guests, so that the whole family can be in the picture. Cast members are taught to never say, “it’s not my job.”Contrast this with another world famous organization.
Recently, Hamas was elected to lead the Palestinian government. Their opponents, Fatah, have had disagreements with Hamas. In typical fashion, they are resolving these disagreements through violence and bloodshed. Recently, members of Fatah attacked government buildings and destroyed large portions of them.
They wrecked their own buildings.
What’s the result of their approach? Gaza and the West Bank have an annual gross income of about 2.5 billion dollars, or about 1/12 of what Disney makes. Kotler and Armstrong’s text claim that the theme parks make up 30% of Disney. That means the theme parks alone make more than 3 times as much as all the Palestinians put together.
Many arguments can be made against comparing these two entities and drawing any conclusions at all. Allow me to rebut them with this.
Is there any question that kindness pays?
We have done many other World of Good posts and we urge you to explore them further here.
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