It's your standard "I'm a rebel, man" fare from someone who made his money doing his best to be popular with as many people as possible. A rebel? Err, right.
In any case, I didn't think too much about the ad until I read all of the nauseating, self-congratulatory Boomer preening in the post and the subsequent comments.
This ain't my parents' generation, baby...We are the peace, love and flower children; the do-your-own-thing folks; the don't-trust-the-establishment group, even though we now are the establishment; the make-the-planet-safe for our children and other living things kids; and the rockers and rollers...I thought about my parents who were born in the 1920s. I posted this semi-nasty comment.
Cool ad, great music, but perhaps a bit arrogant and churlish. My folks are very pre-boomer, but upon retirement from the Air Force, my father took up painting and now his work is hung in 6 different countries. My mother raises champion roses and regularly is asked to do artistic flower arrangements for the local museum of fine art.What do you think? Was that over the top?
They drive a Toyota MR2 2-seater sports car.
I'm not sure how much has changed. Maybe the ad works because it keeps telling the boomers what they tell themselves, that they really are special and different and trail blazers and all the rest of that.
Memo to Marketing Profs: This is the second trackback I've tried to send you without success. That's not good.