I'm old enough to remember cigarette ads on TV. The Marlboro Man would ride his horse on a cattle drive while he smoked. He was manly and cool and Westerny. We loved Westerns back then.
The tobacco companies lied to us about the health risks of smoking and their marketing teams led that charge. They told us we could keep on smoking, it was fine. We liked to smoke because it made us feel good. So we smoked and died.
Dove soap has a new ad campaign.
Dove’s latest campaign has taken aim at the sexualisation of women and the related beauty standards in gaming.
In collaboration with Women in Games, Unreal Engine and Lola MullenLowe, the campaign hopes to tackle the fact that 74% of girls feel underrepresented in video games.
With aims of ‘making virtual beauty real, the brand’s spot sees a virtual female character strip herself of her sexualised clothing and enter the gaming world as her own genuine self.
Here's an image from their campaign.
Cigarettes are bad for you and that girl is not beautiful. Meanwhile, AI art from Stable Diffusion is generating images of truly beautiful women that look like this.
The more AI art featuring beautiful women that I see, the more divergence I see when I'm out in the Real World™. At our local grocery store, almost all of the young women are overweight, tatted up, frumpy and glum. It's as if there was a competition to take what they were given and make the least of it. The delta between the way they look and the AI art women is massive. Meanwhile, Dove is trying to tell them that nothing is wrong.
Keep smoking, girls. It's all fine. The problem isn't you, it's men.
Meanwhile, male AI art users, driven by their lizard brains to seek out ever more beautiful women, are constantly refining their AI prompts to keep increasing the beauty of the images. The divergence between real women and AI women gets larger and larger all the time. Under the best circumstances, real women can't compete with the AI art. Now our culture, personified by marketing campaigns, urges them to not even try. Instead, men are supposed to change what they like.
I suggest having a smoke while you wait for that to happen.
By the way, here's the video that goes with Dove's new campaign.