... is that the red wave is big enough to make corporate marketing teams rethink their woke biases and begin to sell to Normals again.
I'm a big believer in advertising as both a marker of the culture and a driver of the culture. When I watch sports, which is almost all I watch, there are no cultural biases in the event itself. It's the ads which contain all the evangelization. These days, it's common to see ads that push a political or cultural agenda instead of pushing their product. I'd love it if those ads went away. I don't want Proctor and Gamble selling me on LGBT weddings.
There are plenty of red flags out there for the marketing teams to observe. Ron DeSantis won his battle with Disney. Netflix did very poorly with their slate of woke shows. Elon Musk's Twitter hasn't been harmed by his takeover and, in fact, is registering all-time traffic highs.
The progressive zealots selling trandgenderism and racial obsessions are a thin veneer on society. A massive red tsunami would make that crystal clear to the dudes and dudettes what sign the checks at the big firms.
|I don't harbor any illusions about particularly good governance. I just want a cultural shift.|