In an attempt to learn more about retail marketing, I’ve embarked on a series of interviews with local businesses. Here is what I discovered from one such interview.Neon tetras! I had missed seeing them for years. For me, there is little in the natural world more beautiful than a school of neons. That alone was worth a visit to this store. It was a very modest store, small by tropical fish store standards. There was a single owner and no employees.
He had been at this location for over a decade. Most of his business came from the phone book, walk-ins or word of mouth. On occasion he advertised in bulletins at a local school. He was very reluctant to talk about his business.
One product he sold was uncommon – koi. Koi are large and require an unusually large tank that most stores don’t have. If I had been in his position I might consider working local home and garden shows or advertising in koi magazines. He might already be doing that.
He was not a very good ambassador for his store.
Technorati tags: business / marketing / profit / retail
2 comments:
Was it clear as to why he didn't want to talk about his store. Was it just that he wasn't gregarious?
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Cheers,
Clay
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