This is something that makes me crazy sometimes, especially given my line of work (extractive metallurgy). Yes, North Face is being stupid, but no stupider than most people. Practically everybody I meet is at best only vaguely aware of where raw materials come from. Most people act like they just kind of magically appear at some point in the production process. Even though a moment's thought will make it clear that everything, and I mean *everything*, has to get pulled out of the ground, the water, or the air at some point.
And even the people who are somewhat aware of this, think that the things we need are just kind of lying around someplace waiting for us to pick them up. My own uncle, when I was showing him around our ore preparation and minerals processing laboratory, just looked confused and said "I don't get it. Don't you just throw it into a furnace and melt it until the metal runs out?" They don't fully appreciate the magnitude of the problem: Mother Nature hates us. She doesn't give a damn about what sorts of materials we want, and the stuff that is available is hidden away in places where it is practically inaccessible. And once you find it, then getting, say, steel from a bed of what is essentially a bed of compacted rust is a major ordeal. Not to mention they processing gymnastics you need to go through to make the stinking tarry mess that they call "petroleum" into pure components that are actually good for something.
Yes, North Face should have their nose rubbed in this, but so should everybody else.
We took the copper mine tour, as one does eventually, in our 4 years driving up to Houghton. Fascinating thing. There was a 12 or so year old boy on the tour, who was often flabbergasted about many things on the tour. Many of which were the working conditions of the miners.
But also the fact that the is still a lot of copper up there, but it is still cost prohibitive to extract it from the ground.
"everything, and I mean *everything*, has to get pulled out of the ground, the water, or the air at some point." Well said!
My current favorite (but by no means the only) SJW cognitive dissonance is the complete intransigence against nuclear power, but still insisting on "green" energy (by which they mean no CO2 emissions). If you really want the country to be zero CO2 emissions and still have the power to run our homes and businesses, then I simply don't see any way to make that happen with out nuclear being a big piece of it.
Exhibit #47,891 showing that the Social Justice crowd has no idea how anything works.
Really, this post shows a profound ignorance of how capitalism, and in particular marketing, works. You really think the corporate executives at North Face are concerned with the environment?
I wonder if the Dan Hailey/Haley mentioned in the piece is a distant cousin. As I understand it, Hailey, Idaho is named after a relative (who eventually was an early judge in Washington).
9 comments:
The big problem here is the hypocritical SJW still don't get it.
Makes me want to go by a 60s Mustang or Camaro with a big block.
I'm so there! An El Camino SS would be great.
This is something that makes me crazy sometimes, especially given my line of work (extractive metallurgy). Yes, North Face is being stupid, but no stupider than most people. Practically everybody I meet is at best only vaguely aware of where raw materials come from. Most people act like they just kind of magically appear at some point in the production process. Even though a moment's thought will make it clear that everything, and I mean *everything*, has to get pulled out of the ground, the water, or the air at some point.
And even the people who are somewhat aware of this, think that the things we need are just kind of lying around someplace waiting for us to pick them up. My own uncle, when I was showing him around our ore preparation and minerals processing laboratory, just looked confused and said "I don't get it. Don't you just throw it into a furnace and melt it until the metal runs out?" They don't fully appreciate the magnitude of the problem: Mother Nature hates us. She doesn't give a damn about what sorts of materials we want, and the stuff that is available is hidden away in places where it is practically inaccessible. And once you find it, then getting, say, steel from a bed of what is essentially a bed of compacted rust is a major ordeal. Not to mention they processing gymnastics you need to go through to make the stinking tarry mess that they call "petroleum" into pure components that are actually good for something.
Yes, North Face should have their nose rubbed in this, but so should everybody else.
We took the copper mine tour, as one does eventually, in our 4 years driving up to Houghton. Fascinating thing. There was a 12 or so year old boy on the tour, who was often flabbergasted about many things on the tour. Many of which were the working conditions of the miners.
But also the fact that the is still a lot of copper up there, but it is still cost prohibitive to extract it from the ground.
"Mother Nature hates us."
The feeling is mutual and we've got nukes.
;-)
Tim
"everything, and I mean *everything*, has to get pulled out of the ground, the water, or the air at some point." Well said!
My current favorite (but by no means the only) SJW cognitive dissonance is the complete intransigence against nuclear power, but still insisting on "green" energy (by which they mean no CO2 emissions). If you really want the country to be zero CO2 emissions and still have the power to run our homes and businesses, then I simply don't see any way to make that happen with out nuclear being a big piece of it.
Ohioan@Heart,
Of course, there are many pro-nuclear SJWs. I occasionally read of various methods that could be used to make nuclear plants even safer.
Exhibit #47,891 showing that the Social Justice crowd has no idea how anything works.
Really, this post shows a profound ignorance of how capitalism, and in particular marketing, works. You really think the corporate executives at North Face are concerned with the environment?
I wonder if the Dan Hailey/Haley mentioned in the piece is a distant cousin. As I understand it, Hailey, Idaho is named after a relative (who eventually was an early judge in Washington).
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