Friday, February 15, 2013

Can We Avert This Tragedy?

Comedy magazine Cosmo* is in deep trouble.
Another print-based magazine is about to byte the dust. Women’s magazines have their biggest sales at supermarket check-out lines. But these days, women with money have smartphones.

Do they buy a women’s magazine to browse through while they are waiting? Not any more. They check their smartphones.

Cosmopolitan‘s print-based magazine sales fell 18.5% in 2012. That is not just a decline. That is over the falls.

It gets worse. This decline came in the second half of the year. This means that the old browsing habits are being abandoned at a truly revolutionary speed. This is a complete change in reading habits. This is irreversible.
Here in the Catican, we are deeply troubled. Cosmo is one of our favorite reads while in the checkout aisle at the supermarket. With one hilarious cover after another, it has provided us with years of joy and laughter. It would be a sad day indeed if Cosmo was taken off the racks for good.

His best sex ever is male, right? They can't be talking about one of those ghastly sex change operations, can they?
 * - It is a comedy magazine, isn't it? Because if not, it's a rabid animal of a publication and should be taken out behind the barn and shot immediately.

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