Monday, September 25, 2017

Somewhere, An NFL Marketing Exec Is Beating His Head Against His Desk

I don't think I've ever seen worse brand management than what the NFL is doing right now. It's simply unfathomable. With every day, nay, every hour, they are smashing their own value in exchange for absolutely nothing.

The NFL is in the entertainment business. Their primary customers are men, men who like rough things. Hmm, what political opinions might men who like rough things hold? Conservative, maybe? Here's a Reuters article from 2014.
Why does the NFL have such a tenacious hold on the national consciousness — particularly that of white males, the primary fans of professional sports? It might be that the NFL, in both its high points and its low ones, encapsulates the prevailing white male conservative ethos of modern America better than any other league. The triumph of the NFL is a tribute to the triumph of American conservatism...

Of people who identified themselves as part of the NFL fan base 83 percent were white, 64 percent were male, 51 percent were 45 years or older, only 32 percent made less than $60,000 a year, and, to finish the point, registered Republicans were 21 percent more likely to be NFL fans than registered Democrats.
Can you imagine what the marketing department for the NFL is going through right now? The players, the owners, the broadcasters are all siding with crazy social justice warriors against the core of the NFL fan base. They are hating on cops, white men and the Star Spangled Banner.

They aren't shooting themselves in the foot, they are jumping, head-first, into a wood chipper.

The NFL needs fans to make money. Its product is completely independent of politics. Even if they came out in favor of cops, white men and the national anthem it would be a mistake because it would alienate some fans. The best way to maximize revenue is to keep politics out of the NFL. Instead, this weekend was all about politics and to make matters worse, racial politics. It's insane.

Men who are paid a minimum of $450,000 a year to play a game are giving the finger to their blue-collar customers. Almost everyone else associated with the sport is amplifying the insults to make them as loud as possible. And who is the face of the movement? Colin Kaepernick, a player that is so supremely awful that he can no longer get a job, even on a practice squad.

Colin Freaking Kaepernick.

Progressive, racial politics now dominates another institution and, as usual, is killing it. Iowahawk put it well with this tweet.

Update: Dig this comment from a Daily Caller post about Mike Tomlin of the Steelers unahppy about one of his players, a veteran of three tours in Afghanistan, going out to stand for the national anthem:
I watched something yesterday I never thought I would see. I got out my needlepoint in preparation for the 8+ hours of football that occur in our house every Sunday and when the anthem was played, and the black power salute was given, my husband turned off the games and never turned them back on. My husband is a man who is not usually quiet, but he was yesterday and he said that when someone can give a black power salute then refer to the military, police and him as racists, they don't deserve any respect or any of his time. I tried telling him not to pay attention to a bunch of low-life millionaires and just enjoy what he loves most, he said that was a line he wouldn't cross.

Sunday, September 24, 2017

Proposed Modifications To The Penn State Nittany Lion (Charizard) Fight Song

... as a follow up to yesterday's post suggesting we use Pokemon characters for team mascots to counteract the waves and waves of white supremacism sweeping across the country in the form of  team nicknames. You can find the original Penn State fight song lyrics here.

For Penn State, I suggested their team be renamed from the Nittany Lions, which conjures up images of animal cruelty, to the Charizards. Here's how their new fight song would read.
HAIL! to the Charizard, loyal and true.
HAIL! Alma Mater, with your fiery hue.
PENN! STATE! forever, molder of men (and women, lesbians, gays, transexuals, transgendered, bisexuals, questioning, gender fluid and declined to answer),
FIGHT! for her (or his, hir, mer, zir as you prefer) honor — FIGHT! — and victory again.

Indiana has its Bulbasaurs,
Purdue its gold and black.
The Voltorbs from Northwestern
and Magikarps on attack.
Ohio State has its Spinaraks,
Up north, The Larvitars.
But the mighty Charizards,
The best they’re ever are.
Really, there's no need to pay me. I do this as a public service.

I'm sure that if we worked hard enough, we could come up with a Brony angle on this. It seems pretty appropriate for a generation who can't abide sexual biology or aggressive, physical competitions.

Saturday, September 23, 2017

The LSU Squirtles

If you haven't heard, team names and mascots that might be considered racist are under attack.

Well, not all team names, just some. Here in San Diego, the SDSU Aztecs got rid of the semi-goofy Monty Montezuma mascot because it was offensive to indigenous peoples. You know, those indigenous peoples who enslaved other tribes so they could practice mass vivisection. We wouldn't want to taint that noble memory.

The LSU Tigers are garnering protests because their nickname, the Tigers, allegedly referred to the tiger-like ferocity of Louisiana units that fought for the Confederacy. Similarly, the Washington Redskins are under constant threat because their nickname, while liked by American Indians, is disliked by people who claim to represent American Indians.

Enough of this already! I, KT Cat, have the answer.

Let's name our teams after Pokemon creatures. The Washington Zubats. The LSU Squirtles. The Southeast Wyoming Technical Trade School Rattatas. It all makes perfect sense. No one is offended and the souvenirs and clothing are already plentiful.

You're welcome.

Here, the mascot of the Penn State Charizards strikes a fearsome pose. Flame on, beloved alma mater!

Friday, September 22, 2017

When The Kids Move Out

... sloth moves in.

Pondering my own significant decrease in willpower over the past couple of years, it dawned on me that when our kids became self-sufficient, I lost my primary motivation for self-denial. When your life is dedicated to someone else, when their success hinges on your support, there's a reason to forgo the vacations, toys, parties and what-have-you. When all you have to worry about is yourself, you can relax.

And relax I have. My MGB project has taken years longer than it should have. My self-paced learning has almost ground to a halt. I've tried a number of times to become a better photographer, but I always had this voice in the back of my head asking why I was bothering. The list goes on and on.

There are many rites of passage in life: going to school for the first time, learning to drive, kissing a girl, moving out, getting your first, self-supporting job. One that gets much less attention is that moment when the last of your children no longer needs you for survival. It's a glorious day, to be sure, but on the other side of it lies ... what?

It snuck up on me. Slowly, stealthily and without warning, it struck. I was helpless.

Thursday, September 21, 2017

How Long Can You Hold Your Breath?

... or go without checking the web?

At work, I'm on my browser all day. Lots of open tabs, clicking here, typing there, it's a frenzy of webby goodness. During the day, I find myself checking Twitter, Instapundit, the WSJ and more. Why? It's fun, that's why. Why not?

Therein lies the problem of willpower. I've been re-reading (re-listening) to Willpower. In it is a description of some dude who is an endurance artist. An endurance artist is another word for a mentally ill person who does things to such extremes that it makes you want to lie down with a cool washcloth on your forehead. In one case, this lunatic held his breath for more than 17 minutes.

That's nuts, but his training was interesting. He built up his willpower through acts of self-denial that simulated the insane stunt he wanted to attempt. I waste a lot of time on the Internet in the mornings. It's my time, but I find myself simply burning it on nonsense. Let's see if disciplining myself during the day can help my self-control in the mornings.

General Burkhalter would tell me that I just need some good, old-fashioned, German self-discipline.

Wednesday, September 20, 2017

You Need One Of These

We saw this at a local consignment store. I think you need it in your living room.

It's glorious. Simply glorious.

Tuesday, September 19, 2017

Rioting For Heroin Dealers

Andrew Klavan made a great point about this week's St. Louis riots on his show yesterday. Just what are the rioters supporting? The guy who got shot by the cop had a long list of priors, was seen doing drug dealing actions, rammed a cop car with his own car twice, led the cops on a high-speed chase and then was reaching for something in his car when he was shot. Drugs and a gun were found in the car.

If this happened in my neighborhood, we'd be delighted, as much as one can be over such things, that a bad dude had got his. There's no way we'd be rioting. We'd want him taken out of our lives, one way or another.

Would anyone want this kind of guy within 100 yards of his kids? I don't think so.

So just what was it that they were endorsing with the riots? More justice for heroin dealers? Safer streets for heroin dealers? Perhaps they just want the cops to go away so they can live in isolation from the rest of society. They're trying that, implicitly, in Chicago and Baltimore. That's not going so well.

What do we want? More homicides! When do we want them? Now!