... after having proven themselves to be arrogant, out-of-touch, woke dorks. Dig this video.
Meet Alissa Heinerscheid, Bud Light’s VP of Marketing. She explains her strategy of using “inclusive” marketing to promote the brand to young people.
— Ian Miles Cheong (@stillgray) April 9, 2023
pic.twitter.com/Qg8oNNerwO
The VP of marketing for Bud Light hates their customers. What they need are new customers to replace the fratty, out-of-touch cretins who currently drink Bud Light.
Good news, darlin'! You're going to have to get a whole new set of customers now. Winning!
I loved the "out of touch" bit. Talk about out of touch! Not only is she living inside of a proggy bubble, completely separated from her customers, she's also so incompetent that she doesn't even know she's sequestered away from her customers.
Also, the "Look, we're circling the drain anyway. We might as well throw a Hail Mary" was a real nice touch. Man, Bud Light has got to be a great employer. They've got a ... err ... bright future?
Ever since they had that mentally ill degenerate, Dylan Mulvaney, as their spokespervert, the Bud Light Twitter account has climbed into a bunker and gone quiet.
Bud Light operates one of those fun, friendly social media accounts we see quite often from corporate giants these days. On March 30, it tweeted or replied to tweets over fifteen times, with messages on the order of “Win tickets to Stagecoach for you and a friend! Travel and hotel accommodations covered” and “Have a cold one for us.” On March 31 came twenty more tweets and replies, including “There’s still time to win beer money. Which women’s team do you think will win it all?,” and a reply to a well-wisher: “Bud Light loves you back.” On April 1 it was more of the same, but we haven’t heard from Bud Light since 8:50PM that evening, when it tweeted: “Beers on us? Must be game time. For a chance to win, cheer on your team with #EasyToEnjoySweepstakes in the replies.” That was the day that Mulvaney was revealed to be Bud Light’s new spokesdude.
Oops.
Their last tweet is just getting lit up. People have been taking old Bud Light commercials and editing them, adding voice overs and assorted other treats. They're hilarious. All of the ones I've seen have been crude, so I won't include them here. I'm sure they're easy to find.
There's no need for an organized boycott. This is an organic reaction of rage against a company that hates its customers.
5 comments:
You know, it is a funny thing about "Bud Light". I have never heard it mentioned in a positive context. Nobody I know actually admits to genuinely liking it. It is constantly the butt of jokes (https://jokes.one/joke/how-is-light-beer-like-having-sex-in-a-canoe). The only reason anyone ever gives for drinking it, is that it is wet, cheap, available, moderately alcoholic, and not quite as fattening as regular beer. Hardly a ringing endorsement.
The only reason it sells as well as it does, is that Budweiser has been advertising the daylights out of it for years. And it never did seem to be a good fit for the "Manly Man" demographic. I'm not sure they are so much out-of-touch, as they are trying to push a substandard product. A product that nobody really wants all that much, or would miss if it were gone. So they've got to continually find a new batch of suckers before the current batch wises up.
OK, so I actually watched that video, and I'd like to say something:
I don't think she is out-of-touch at all. She knows exactly what demographic she is after.
The problem is, you are thinking of Budweiser as being a fine, upstanding company making a good, valuable product that they can sell to decent people everywhere.
They are not.
They are a bunch of damned drug pushers, selling poison. Their target demographic is alcoholics. The only reason to drink Bud Light is to get drunk. When the old alcoholics die, they need to get a bunch of young people hooked on their particular drug so they can make more alcoholics. She as much as says this. She never says "alcoholic" out loud, but she is thinking it.
And who is more likely to become an alcoholic than a confused, angry kid who feels persecuted, and wants to escape from the stresses of life? These are the people she is after. The ones she sees as reliable customers who will get addicted to their toxic swill and drink it until they die.
Budweiser can go bankrupt for all I care. They are contributing nothing of value. No one will miss them.
As an aspiring alcoholic, the brother of two deceased alcoholics and friend to several recovered alcoholics, I'm going to push back on that. When you drink for effect, it's like an artillery battery firing for effect. You want maximum destruction as fast as you can get it. Bud Light isn't going to do the trick. It's the 80mm mortar round. What you want is a battery of 155s firing at their maximum rate.
The alcoholics that I've known go for high alcohol content delivery systems like cheap vodka, malt liquors and such. Me, I'd never touch Bud Light. I'm all in on 7-9% single and double IPAs. The buzz is the goal and light beers take too long to get there.
This is well-known in the industry. Decades ago, I read a WSJ article that delved into the "dessert wine" industry where they admitted they were selling to drunks. Ripple and Thunderbird combine high sugar content with high alcohol content so you could get some food value while you got hammered. The drunks knew that and chose Thunderchicken and its brethren on purpose.
As a guy who has some professional marketing experience and knowing the boozer community to some extent, this woman is clearly incompetent. She's been made incompetent by the social justice / racial justice / gender theory idiocy being peddled by our corrupt and degenerate education industry.
Colleges are turning out idiots. She has no idea what she's doing. She's off in la la land, talking inclusion while she detonates her company. She's not alone. As far as I can tell from the ads I watch during sporting events, almost all of them are similarly incompetent.
To answer Casey Stengel's question, "No, Casey, no one here can play this game. At least not now."
Interestingly, Bud Light's self-immolation will certainly be a wakeup call to some of them and this trend is going to reverse. I've argued elsewhere that the high-water mark of the gender insanity was sometime around January of this year. It's all starting to fall apart.
Also, Bud Light is Anheuser Busch's top-selling product so this isn't a small deal. AB has lost $4B of market cap since they went full-pervert. Certainly some CEOs are watching and learning from this.
Finally, I'll add a personal note. I have no intention of going down the boozer route. I fight it every day. It's a struggle I understand personally and it's not going to get me.
Seeing (as a child) the absolute mess my grandmother's only son made of his life due to alcohol, it never had any appeal to me.
Plus, beer just looks like piss, to me.
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