Shoddy or not, the whole idea is ridiculous. First, if it's unconscious, I don't know I have it. In fact, you can't even prove that I have it. If you could, that would mean you know more about my internal thoughts than I do.
Second, even if it's true, it's so far down the list of decision aids that it's irrelevant if I have it or not.
In the last few years, I've had the, err, opportunity to drive through South Central Los Angeles. South Central is a horror.
|This is a pretty common sight.|
Which brings me to the final point. If you observe data, develop hypotheses about it and test those against more observed data, what room does that leave for unconscious bias? Where would it arise independent of empirical facts?
Science. You're doing it wrong.