Two things jumped out at me.
- Notice how Kim is the hero of the story and Trump is his guide to achieving his goal. This is one of the most important lessons from Building a Story Brand. Kim is Trump's prospect and he's trying to sell him peace and demilitarization. When you sell, you are the guide, helping the hero, your customer, achieve their goals. You are not the hero of the story nor is your product. You are Obi-Wan and your customer is Luke. You will sell them what they need to succeed and then fade into the background while they win the day. This video was absolutely brilliant in doing that.
- Kim is shown as Trump's equal. A fat, little kid who runs a giant prison camp where only one city has reliable electricity is the equal of the American president, a TV star and a larger-then-life billionaire playboy. The video played to Kim's ego and his undoubtedly unsatisfied desire for more adulation, more money, more fame. It said that Donald Trump saw him as a great man just waiting to take his rightful place in history which could only happen if he made the right choices. Pure genius.
I thought Trump was going to overwhelm Kim and if this video is any guide, he did just that.