- Facebook is for friends and family, Google+ is for people who share your passions. It's more community-centered.
- A good way to use Google+ is to search it for keywords related to your hobbies and passions. That will reveal plenty of others in your field.
- Surprisingly, Guy Kawasaki does not use circles in Google+. Circles are what allow you to group your connections into subsets based on topic or location or whatever you want. With the people that I know, it is the primary reason to move to Google+, but he doesn't use it at all. Instead, he uses it in one, giant stream.
- Guy said the technology was going to be used in unanticipated ways. For example, there was recently a Google Hangout where a group got together to cook online. That's an interesting idea.
- Social networking in general allows you to get to know people before you get down to business. (That's been said many, many times before.)
- Guy and Chris hated avatars. They think you ought to have a photo of yourself and not something wacky. Like a cat.
Monday, November 07, 2011
BlogWorld LA 2011 - Google+ For Business
The first big keynote talk of the Expo was Guy Kawasaki and Chris Brogan describing how they used Google+ and comparing it to Facebook. In short, they both love Google+. They're of the opinion that it will be bigger than Facebook. Yes, Facebook has all the people now, but Google+ has Google behind it and in the end, that's going to be a big deal. Major points from their talk:
Guy Kawasaki and Chris Brogan.