Hugh Hefner seeks freedom for Americans. He has spent his life fighting battles for personal liberty. He has fought the benighted forces of intolerance that would jam their moral codes down your throats.
Yes, indeed, Hugh Hefner and Jefferson Davis are brothers in the cause of freedom. If a few people here or there ended up as slaves, sexual or agricultural, they can hardly be blamed for that. Free people pursuing their personal liberties will naturally find that some succeed and others fail to varying degrees. Whether it be a nation of 31 million or 350 million, you're bound to find extreme cases at either end of the scale and these in no way reflect upon the bounties of total moral freedom.
The fact that both men's lives signifcantly aided the cause of slavery is a bit of a problem, however. Best not to examine that too closely, whether you're an admirer of the Confederacy or a sexual libertine.