The Bravery Of The Woke

... and I'm not being sarcastic here. Dig this.

Game 2 of the NBA Finals between the Lakers and Heat utterly collapsed with just 4.5 million viewers. The embarrassing average is down — wait for it — 68% from last year’s Game 2, which featured a team in Canada. 

How bad is the number? It’s the least-watched NBA Finals game on record. Dropping even below Game 1’s 7.41, the lowest-viewed Finals opener in history. 

There is no way for the media to spin this positively. Declines of this magnitude are unheard of. Then, factor in the tank-job occurring with the league’s biggest individual and team draw in the Finals — the NBA is officially a disaster.

A ship doesn’t sink for one reason, but undoubtedly, politics sit atop the historical tank.

I've railed in the past about the utter idiocy of what you would think to be seasoned marketing professionals trying to alienate massive chunks of their customer base.

Good Lord, is it so hard to keep out of things that don't relate to your business? The sport is on the decline so you decide to call the core of your customer base racists? All they had to do was apply their existing rules and put an end to the politics on the field, but no, they had to take a "principled" stand, one they didn't take for the murdered Dallas cops. Now their ratings are much lower.

Can't anybody here play this game? ...

What strikes me about all of these cases isn't the partisanship, but the professional incompetence. They can't execute the simplest tasks of their jobs... A sports league shouldn't get into politics. These are basic things, not Bill-Belichickian acts of brilliant subterfuge and subtlety.

I was wrong. What they're doing is actually very brave. They know their ratings are going to fall because they've seen it happen to many times now. They don't care. The truly believe they're fighting hate.

No, really. They truly believe they're fighting hate.

They are willing to lose money, ratings, prestige and whatever else it costs to fight hate. They aren't incompetent, they're simply victims of the ignorance that comes from living inside of their self-created ideological bubble. Yelling at them that their ratings are down isn't going to change anything. They know their ratings are down. What we need to do is somehow break through their cinderblock wall of ignorance and show them that they're chasing leprechauns.

This is a mark of courage and virtue to the progressives.