Cultural Super Bowl, Part Three

One last take, I think, on the ads and the halftime show for the Super Bowl.

As I've ranted before, the ads were mostly of the finger-in-the-eye sort to men. This was the very worst of the lot, although the previously mentioned female coach was a strong second.

The messages sent in the commercials were simple. Women don't need men. Women can do everything the same or better than a man. The message from the halftime show was even simpler. Here's some porn for the guys.

I'm not sure that it's possible to come up with a better combination of content for encouraging young men to ditch the whole achievement thing and just fall into the comforting arms of video games, weed and porn. The fact that the ads and the show were created by our very best marketing and entertainment talent indicates how deep the rot is.

No worries. What women really want is to find themselves 50 years old and single, childless. They want to spend the day working spreadsheets and answering emails in a cubicle for MegaCorp. They want promotions and career opportunities. Yep. That's success.

Unless it's not, in which case they're getting screwed over by the idiots in charge of the Super Bowl ads and halftime show.

There’s a devastating shortage of men who have their act together, according to a new study that may not be so surprising to all the single ladies out there.

Research now suggests that the reason for recent years’ decline in the marriage rate could have something to do with the lack of “economically attractive” male spouses who can bring home the bacon, according to the paper published Wednesday in the Journal of Family and Marriage.

“Most American women hope to marry, but current shortages of marriageable men — men with a stable job and a good income — make this increasingly difficult,” says lead author Daniel Lichter in a press release.

Oh.