Politics is a sales job. The product is the candidate and the voters are the prospects. There are four different states for a prospect:
- He knows what you're selling and wants it. Easy sell!
- He doesn't know what you're selling, but wants what it does. A few demonstrations and you've probably got the sale!
- He doesn't know what you're selling and doesn't think he needs what it does. You have to convince him he needs it and that your product is the right choice. Tough job.
- He knows what you're selling and hates it. Get another product to sell because you're going to take a bath on this one!
If I was one of his field operatives, I'd bring along a nice set of non-stick cookware to sell at the same time. At least I'd be able to see what success looked like.